Discovering the truth about team creativity
By Paul J Barbour and Lucy Widdowson

Before discussing team creativity, it is essential to address the elephant in the room. What do you believe about your ability to be creative? While writing our book Building Top Performing Teams, we stated our belief that ‘the world is full of potential artists that have never painted, musicians who have not discovered their instrument and poets who have yet to find their pen.’ Both research and our own experience confirm this. However, if you are still not convinced we would encourage you to invest fifteen minutes of your life, along with plenty of pens and paper, watching Graham Shaw’s (2015) TEDx talk - ‘Why people believe they can’t draw - and how to prove they can.’

Even if you are still not convinced about yourself, there is hope. We instinctively know as humans, that we can achieve so much more by working together, than apart. The research on collective intelligence in teams, also confirms this.

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