Henley Business School and Afrinolly Creative Hub to turn Nigeria MTN Y’ello Star artists into entrepreneurs
Nov 04, 2020
Turning MTN Y'ello Star artists into entrepreneurs
Henley Business School will take part in Y’ello Star, the latest music reality project by MTN Nigeria, with Afrinolly as Technical Partner. Members of the Henley Business School community will provide entrepreneurial training and coaching to contestants on the debut season of MTN Y’ello Star, a capacity building initiative by MTN Nigeria to discover, nurture, and launch music talents in young Nigerians.
Professor John Board, Dean of Henley Business School, said:
“Henley is proud to be an international Business School, with 80,000 alumni over 150 countries. We have a special relationship with Africa - over 6,000 alumni are from Africa and we are proud to have 5 Alumni Chapters in Africa. Not only is Henley one of the top business schools in South Africa graduating nearly 1,000 students per year but we have run programmes in 15 other countries in the continent. The partnership with Afrinolly Creative Hub in Nigeria is a very important step to our ambition to build the people, who build the businesses, that build Africa.”
Over 10,000 contestants submitted entries for the show. However only 16 contestants who have made it through a series of auditions will make it into the MTN Y’ello Star hub where their skills and talents will be sharpened with the business acumen and skills needed to sustain a successful career on a global stage. Henley Business School, Afrinolly Creative Hub and Stephen Budd Music Management, through the ‘Nigeria Creative Industry Catalyst’ project will provide a creative talent incubator which includes a series of entrepreneurship masterclasses and six months of extensive coaching to contestants on MTN Y’ello Star.