Culture of Health - Part 1
A new imperative for business
By Ole Petter Anfinsen

A part of my job is to translate health into a financial language, and people often ask me if health gives a return on investment (ROI). The answer is yes, and we see that e.g. the share price of companies who focus on health as a part of their corporate  strategy exceeds the overall S&P. Hence, focusing on health might create the competitive advantage needed in this increasingly pressured market. But you might still be wondering, what exactly is the ROI of health?

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