The Omniployment Era

Published on January 16, 2024

3000 full-time professionals told us the key reasons they apply for and stay in a job. Their responses revealed a workforce with split expectations. How do businesses attract and retain talent from this segmented workforce?

Welcome to the Omniployment Era.

OMNIPLOYMENT (noun)
The divergence of the workforce from a traditional 'one-size-fits-all' view of work.

DEMAND RESOURCING (noun)
The flexible response of employers to a segmented workforce through tailored offerings.


What were our findings?

A workforce in motion

It's all to play for in the labour market at the moment. Even if you have just hired a new recruit, there's no guarantee they are settled:

  • 30% of the workforce are looking for a new job
  • 46% of people who moved jobs in the last year are looking for a new job

For businesses, this means they need to offer employees the right incentives and develop the right culture to retain and attract the best talent.

Meet the workforce

There are six clear worker 'segments' in the UK private sector workforce - groups with distinct work preferences:

  • Socially Conscious Workers - 15% of the workforce
  • Employee Advocates - 10% of the workforce
  • Work-Life Balance Advocates - 39% of the workforce
  • Salary Driven Weekend Workers - 13% of the workforce
  • Employee Satisfaction Enthusiasts - 10% of the workforce
  • Lone Rangers - 14% of the workforce

Find out more about the individual characteristics of the workforce in our paper.