Elevating the Nigerian and West African Creative Industry on the Global Stage

Published on October 27, 2023

By Steve Babaeko
Steve is the CEO & Chief Creative Officer, X3M Ideas, a Visiting Fellow at Henley Business School, and a Member of Forbes' Business Council. 

It was an exhilarating moment for all of us at X3M Ideas when we achieved something beyond our wildest dreams—becoming the first Nigerian and West African agency to win the prestigious Cannes Lions Awards. As we celebrated our 10-year anniversary, the victory marked a pivotal milestone, solidifying our position as trailblazers in the creative landscape. The announcement of our Cannes Lions nomination generated excitement throughout the region, challenging the long-standing dominance of established advertising markets in the awards.

In this article, I'll share key learnings I believe can inspire the next generation of creatives and other African agencies to engage global audiences.

Read the article (Forbes)

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