Henley creative partner wins first Cannes Lions Award for Nigeria

Published on June 26, 2023

X3M Ideas, the multi-award winning Lagos based advertising and creative agency, was awarded Bronze - Health & Wellness for their powerful campaign The Soot Life Expectancy. 

This represents the first win for any Nigerian entry at the noted creative industry awards. You can view the campaign on the Sootcity website. 

Watch the moment the award was announced on X3M's LinkedIn page.

Finally, last year Professor Bernd Vogel invited X3M's CEO Steve Babaeko onto his regular YouTube show "Leadership Gems" where Steve shared his insights into how leaders can bridge the generational divide.

Congratulations again X3M Ideas, well deserved award!

Learn more about the Cannes Lions Awards

 

Other news

What does social mobility in organisations look like?

June 23, 2023
In the first episode of our new podcast, The Inclusive Exclusive, Dr Melissa Carr explores how businesses can support social mobility with Roger Clarke from the Department for Environment, Food and Rural Affairs. It is a well used adage but, if you always do what you’ve always done, you’ll always get what you’ve always got. This is true when we think of diversity and equity in organisations and pa

University of Reading rises to 169 in QS World University Rankings 2024

June 27, 2023
The University of Reading has been ranked at 169 equal in the QS World University Rankings 2024, placing it among the world’s top 200 universities. Growing reputation among businesses and employers, and an increase in average research citations are among the trends that have propelled the University of Reading up the global league table. The big increase means Reading has moved 60 places higher in